Graduate Diploma in Business Creation and Innovation (Mandarin) (E-Learning)
(Awarded By Nanyang Institute of Management)
School of Business
Awarding Institution
Course Objective
Graduate Diploma in Business Creation and Innovation (Mandarin) (E-Learning) is a specialized online program delivered in Mandarin, tailored to meet the needs of aspiring entrepreneurs and business professionals seeking to drive innovation in Mandarin-speaking regions. The course contains a comprehensive curriculum covering essential areas such as ideation and opportunity recognition, business model development, market research and analysis, financial planning and funding strategies, as well as marketing and growth hacking tactics. Through lectures, simulations, case studies, and collaborative projects, participants gain practical skills and insights into the intricacies of launching and scaling a successful venture in today’s competitive market. With a focus on real-world applicability and industry relevance, this diploma equips graduates with the tools, strategies, and confidence to thrive as entrepreneurial leaders and innovators in the dynamic business landscape.
Year 1
Year 2
Year 3
COURSE HIGHLIGHTS
Entrepreneurial Mindset Development
Foster creativity, resilience, adaptability, and opportunity recognition. Engage in practical exercises and projects that encourage innovative thinking.
Leadership and Organizational Culture
Analyze the influence of leadership styles, organizational culture, and employee motivation on performance. Develop strategies to foster a culture of innovation and continuous improvement within organizations.
Digital Marketing and Social Media
Analyze the role of social media platforms in digital marketing, enhancing brand awareness, customer engagement, and lead generation. Develop proficiency in social media marketing strategies and analytics tools.
Comprehensive Business Planning
Learn to develop detailed business plans that integrate market analysis, value propositions, financial projections, and operational strategies. Hands-on experience in crafting viable business models.
DELIVERY ASSESSMENTS & AWARDS
Students have access to local qualified lecturers and academic resources provided by the Nanyang Institute of Management.
Learning takes place through a combination of lectures, tutorials, workshops, seminars, and presentations. Resources and materials provided for students include lecture notes and reading references for books, publications, articles, and websites.
Assessment of modules comprises coursework and written examinations. Coursework may include individual essays, group projects, individual presentations, group presentations, case studies, tutorials, and tests.
Upon passing all modules, a student will be awarded the Nanyang Institute of Management Graduate Diploma in Business Creation and Innovation (Mandarin) (E-Learning).
POTENTIAL CAREER OPPORTUNITIES
Product Manager
Entrepreneur
Business Development Manager
- Consumer Behaviour in the Digital Age
- Marketing Strategies
- New Venture and Business Creation
- Platform Business and Global Logistics
- Social Media and Digital Marketing
- Organizational Performance
- Duration: 8 months (Full-time) or 16 months (Part-time)
- Average Teacher-Student Ratio: 1 : 50
- A Bachelor's degree from any discipline; and
- At least C6 O Level in Mandarin Language or its equivalent
- Applicants should be at least 20 years of age at the time of application.
- Requirements for mature candidates is a minimum age of 30 with 8 years of professional experience.
The entry requirement for the Graduate Diploma in Business Creation and Innovation (GBCI) is a basic degree in any discipline. Candidates without such basic qualifications will be evaluated on a case-by-case basis subject to module mappings.
- The validity period of fees: With effect from 01 January 2024.
- All fees quoted are in Singapore dollars.
- The information above is accurate at the time of publishing.
- For more information on other fees and matters related to payments, please click here.