Bachelor of Arts (Honours) Digital Marketing and Business Management (Top Up)
(Awarded By Abertay University)
School of Business
Awarding Institution
Course Objective
Our Digital Marketing and Business Management program offers a holistic understanding of the business landscape, ensuring graduates are poised for diverse career opportunities. Throughout the program, students master market analysis, customer relationship management, effective brand communication, and data-driven decision-making. Creating comprehensive marketing strategies, including digital and social media campaigns, becomes natural.
The overarching goals of this program are to equip students with integrative knowledge, critical thinking skills, and an innovative approach to complex organizational challenges. Graduates emerge well-prepared for careers in marketing or business, ready to make a significant impact on the development of organizations on local, national, and international scales. Join us in this exciting journey where learning knows no bounds, and your potential is limitless.
Year 1
Year 2
Year 3
COURSE HIGHLIGHTS
Holistic Skillset
This program offers a comprehensive skillset that combines business strategy and technical marketing expertise, ensuring students are well-rounded professionals in the dynamic field of digital marketing
Global Career Readiness
Graduates are well-prepared for careers in marketing and business at local, national, and international levels, making a substantial impact on organizational development
Practical Expertise
Throughout the program, students acquire practical skills in market analysis, customer relationship management, effective brand communication, and data-driven decision-making
DELIVERY ASSESSMENTS & AWARDS
Students have access to local qualified lecturers and academic resources provided by the Nanyang Institute of Management.
Learning takes place through a combination of lectures, tutorials, workshops, seminars, and presentations. Resources and materials provided for students include lecture notes and reading references for books, publications, articles, and websites.
Assessment of modules comprises coursework and written examinations. Coursework may include individual essays, group projects, individual presentations, group presentations, case studies, tutorials, and tests.
Upon passing all modules, a student will be awarded the Bachelor of Arts (Honours) Digital Marketing and Business Management (Top Up).
POTENTIAL CAREER OPPORTUNITIES
Digital Marketing Specialist
E-commerce Manager
Content Marketing Strategist
DOWNLOAD BROCHURE
- Theory and Practice in HRM
- Business Analytics
- People, Planet, Profit
- Project Management
- Researching Business and Innovation
- Digital Marketing Principles
- Digital Marketing Campaigns
- Digital Business Strategy
- Market Intelligence and Consumer Behaviour
- Marketing Communications and Design
- Predictive Analytics
- Customer Relationship Management
- Entrepreneurship and Business Start-Up
- Financial Markets
- Strategic Marketing
- Computational Analytics
- Digital Public Relations
- Managing Change
- Ethical Business in Society
- Brand Management
Course assessment is subjected to changes by the University.
- Duration: 24 months (Full-time) or 48 months (Part-time)
- Average Teacher-Student Ratio: 1 : 50
- English language standard of IELTS 6.0 (no component band below 5.5) or Grade C in A-Level, iGCSE or GCSE English Language, or equivalent Abertay approved English language test.
- Year 1 of the 2-year programme: BBB at English A-Level or HNC in an agreed subject; or agreed equivalent; or finished Certificate of Higher Education
- Applicants should be at least 17 years of age at the time of application
- The validity period of fees: With effect from 01 January 2024.
- All fees quoted are in Singapore dollars.
- The information above is accurate at the time of publishing.
- For more information on other fees and matters related to payments, please click here.