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Digital Marketing Executive (Education Industry)

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Job Description:

  • Participates in marketing projects and duties assigned by the designated manager;
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) (eg. Facebook, LinkedIn, WeChat etc.);
  • Launch optimised online adverts through Google Adwords, Facebook etc. to increase company and brand awareness;
  • Be actively involved in SEO efforts (keyword, image optimisation etc.);
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.);
  • Supports Marketing Department in all necessary content creation and execution, including promotional collaterals, e-newsletter, social media graphic content and web banners;
  • Provide creative ideas for content marketing and update website;
  • Acquire insight in online marketing trends and keep strategies up-to-date;
  • Provides a full range of support including assistance with scheduling, word processing, and reception and facilities needs as needed;
  • Liaising with overseas agents;
  • Supports project manager including, preparation of documents, and follow- up on timelines and deliverables.

Job Requirement:

  • Proven experience as Digital Marketing Executive or similar role.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
  • Highly proficient in Illustrator, InDesign, After Effects, Dreamweaver, Photoshop etc. WordPress.
  • Bilingual in English and other languages preferred.
  • One or two years of relevant working experience, preferably in private education, entry level candidates are also welcomedFamiliar with MS Office.
  • Good communication skills and a team player.
  • Positive work attitude, systematic with good organisational skills.
  • Demonstrable graphic design skills with a strong portfolio.
  • Knowledge in photo taking and video editing will be an added advantage.
  • Possession of creative flair, versatility, conceptual/visual ability and originality.
  • Ability to work in a fast-paced environment.
  • Diploma/Degree in Marketing or Mass Communications

Interested applicants, please e-mail your detailed CV with expected salary online to hr@nanyang.edu.sg